Winner of the @bbcintroducing Artist of the Year 2020, @arlo.parks wore a #GucciLiberty floral printed bowling shirt with a knit sweater, check wool tailored pants and leather #GucciRhyton sneakers for a performance at @BBCRadio1 in London. #BBCIntroducing #ArloParks #AlessandroMichele @alessandro_michele

For her ‘Where Do We Go?’ The Livestream concert, @billieeilish and @finneas both wore custom #Gucci looks. The #GucciEpilogue campaign video directed by #DamianoDInnocenzo and @fabiodinnocenzo featuring the new collection by @alessandro_michele premiered during the pre-show of the streaming. #AlessandroMichele

Scenes from his new music video ‘Golden,’ @harrystyles appears in custom #Gucci. Styled by @harry_lambert, #HarryStyles wears a double breasted jacket with a striped shirt, wool pants and crochet gloves designed by @alessandro_michele. Video Creative Director: @mollyjane_x. #AlessandroMichele #HarryStyles

#GucciEpilogue was conceived by @alessandro_michele as the final act of the story of leaving behind fashion’s old rules. In the new campaign, the collection is worn by those from the Gucci design team. Discover more through link in bio. #AlessandroMichele

New ready-to-wear looks including a striped motif from the @kenscott.archives over pants and a long sleeve blouse from the #GucciEpilogue collection by @alessandro_michele. Discover more through link in bio. #GucciKenScott #AlessandroMichele

Those who wear the clothes, design the clothes—the models of #GucciEpilogue are part of Gucci’s design team. Worn here is a new ready-to-wear look styled with a new handbag featuring a new #DisneyxGucci pattern with Donald Duck and his triplet nephews and shoes featuring a #GucciLiberty print. Discover more through link in bio. @libertylondon

Shot in Rome during a twelve-hour live stream in July 2020, for #GucciEpilogue creative director @alessandro_michele chose his team of designers as models for the new campaign. Discover more through link in bio. #AlessandroMichele

#GucciEpilogue is @alessandro_michele’s new collection, a proposal to approach fashion in a new way with pieces designed not for one season, but to be worn always. Discover more through link in bio. #AlessandroMichele @kenscott.archives #GucciKenScott

The #GucciEpilogue lineup reveals all the elements that have guided the #Gucci aesthetic over the last years, what creative director @alessandro_michele refers to as beautiful items from a wardrobe, which are designed to be worn again and again, transcending fashion trends. Discover more through link in bio. #AlessandroMichele

“Breaking the spell that forces my collaborators to passionately work on clothes they later have to abandon, I asked the team to wear them,” @alessandro_michele on #GucciEpilogue. Discover more through link in bio. #AlessandroMichele @kenscott.archives #GucciKenScott

Debuting the #GucciEpilogue campaign video filmed by directors #DamianoDInnocenzo and @fabiodinnocenzo inside Rome’s Palazzo Sacchetti and in the graffiti-covered Campo Boario area. Epilogue is the final act of the fairy tale which recounts the story of leaving behind fashion’s old rules, the third part in a series that began with #GucciTheRitual show where @alessandro_michele celebrated the ritual of the fashion show, continued with a campaign where the models created their own images, and concludes with this new collection, worn by those who designed it. Discover more through link in bio. #AlessandroMichele Music: ‘Mani Meme’ Pas De Deux Written by De Nota Arranged & produced by Walter Verdin

In lieu of traditional models, the #GucciEpilogue collection by @alessandro_michele is captured by Alec Soth @littlebrownmushroom on members of #Gucci’s design team. Campaign creative director #AlessandroMichele and art director @christophersimmonds. Discover more through link in bio. @kenscott.archives #GucciKenScott